On Page Optimization in SEO

Why You Can Really Have the Best Result With On Page Optimization

Now that we understand what the On-Page SEO is and why it is important, let’s move on to the practical side. There are plenty of on-page SEO techniques, not just 5, but given the purpose of the post we will focus only on the most important ones.

The contents first of all

A website with brilliant content will be well positioned even without SEO. Of course he will never express his maximum potential but he will certainly be in a good position.

Original Content On Page SEO

There must not be identical copies of the articles you are publishing on the web. Furthermore you cannot rewrite an existing article.

Content Published On Your Site Only Once

Even if repeated content both come from your site, it’s a mistake. Your content must be published only once.

Content That Includes Text

Try to put the accompanying text to each non-textual content you publish. For example, if you post a video, try adding a text description. In the same way, describe the images you publish.

Useful Contents

Don’t post content just to get more keywords on your site. Before clicking on the “public” button, make sure that the content you are publishing increases the value of your site.

Content Based On Extensive Research

Users do not want to read texts prepared in four and four or even search engines. If you are writing something on a certain topic, or answering a question, make sure that what you are writing is based on solid facts and is impartial.

Long Content

Long content is proven to be better positioned than short ones.

Frequency

There are two important things that have to do with how often new content is published. The first is to have fresh content on your site, always. The second is to have a strategy (or an editorial plan) and stick to that.

Optimize page titles, descriptions and formatting

When search engines read your pages they look at the page title, page description, headings and content.

They do it because they have to understand what the page is about, then, based on other factors, they will position your page for various keywords in their index.

Page Titles

Each page must have a unique title that helps both visitors and search engines understand what it is about. A page entitled “What is SEO On-Page” is better than one called “Index.html”.

Formatting

A page must be formatted correctly. Think of it as a document, which must have a title (h1) and various subtitles (h2). It is also important to have text that draws attention, highlighted in bold, italic or underlined.

You can’t throw simple text on the page, you have to make it readable. In addition to the formatting explained above, you must also use a font of a certain size (at least 12px) and break up the text into small paragraphs (maximum 5 lines).

Images

Images are important to make your site more enjoyable but they must not make your site slower. Here are the best practices for images:

Use original images – (or buy from sites that sell licenses). If you use images taken from the web always put the original source.

As a first step, make sure that all the pages on your site are mobile friendly and the second step is to optimize the smartphone upload speed.

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